DSSLR was founded in November 2023 by Christoph A. Dassler. DSSLR is a sports and lifestyle brand that sets the highest standards in design and quality. With its foundation, the first step toward a vision that had matured for more than 30 years was achieved. As the grandson of Puma founder Rudolf Dassler and grandnephew of Adolf Dassler (founder of adidas), he also honors with DSSLR a sporting DNA that goes back more than 100 years. The products of DSSLR stand for moral integrity, the finest materials, sophisticated design, and sustainability. DSSLR aims to establish a culture in which creativity, economic efficiency, and collaboration take place within a framework of values. Through the claim “PlayToWin”, DSSLR connects with the mindset of its customers and accompanies them on their individual journey – marked by victories, but sometimes also by setbacks.
Pure design and highest quality
Versatile essentials for on and off court. Products that combine comfort and style, with a timeless design.
The start
"For me, returning to the world of sports and fashion was a goal that had matured over decades. Today, DSSLR, as a young brand with traditional, family roots, stands on the pillars of sport, design, function, and sustainability."
Christoph A. Dassler, CEO & Founder
Our first limited collection is a tribute to the sport of tennis. As early as the 1970s, my family worked with the world’s best clay-court tennis players. This is how the first collection came to be inspired, in part, by a defining moment in sports history: July 7, 1985, when Boris Becker, at just 17 years old, became the youngest men’s singles champion in Wimbledon history. With this collection, DSSLR is redefining tennis apparel and tennis-inspired fashion – through pure design, functionality, and quality
Off-Court Collections
Our off-court products are made from regenerative organic cotton.
On-court performance
Our on-court products are high-performance, durable, responsibly manufactured, and made from 85-95% recycled materials.
Our commitment to sustainability is a central guiding principle of our actions. It is our fundamental principle and our mission. From design to delivery, we shape a more responsible future for fashion. We believe that high standards and low environmental impact can go hand in hand. Behind every product is a partnership with an industry-leading design and production team. This ensures that our sustainability standards are met and high quality is guaranteed.
We work exclusively with partners who share our commitment to ethical production. Our supply chain code of conduct ensures that workers' rights, fair compensation, and safe working conditions are respected at every step—from fabric sourcing to finished sewing.
