About Us
DSSLR: A Legacy Reborn
Founded in November 2023 by Christoph A. Dassler, DSSLR represents the realization of a vision three decades in the making. As the grandson of Puma founder Rudolf Dassler and grandnephew of Adolf Dassler, Christoph channels a sporting DNA that spans over a century. DSSLR stands for uncompromising quality, peak performance, and timeless aesthetics. We bring together ethical craftsmanship, high-performance materials, and sophisticated design. But our mission goes beyond apparel; we are building a culture where creativity and collaboration thrive within a framework of strong values. PlayToWin is more than a claim, it is a shared mindset. It connects us to our customers, accompanying you on your individual journey through every victory and every challenge. Heritage. Innovation. Integrity.
Pure design and highest quality
Versatile essentials for on- and off-court. Products that combine comfort and style, timeless in design.
The start
"For me, returning to the world of sports and fashion was a goal that had matured over decades. Today, DSSLR, as a young brand with traditional, family roots, stands on the pillars of sport, design, function, and sustainability."
Christoph A. Dassler, CEO & Founder
Our first limited-edition collection is a tribute to tennis. Back in the 1970s, my family worked with the world's best clay-court tennis players. This is why the first collection is partly inspired by a defining moment in sports history: July 7, 1985, when Boris Becker, at just 17 years old, became the youngest Wimbledon men's singles champion of all time. With this collection, DSSLR redefines tennis apparel and tennis-inspired fashion – through pure design, function, and quality.
Sustainability
Off-Court Collections
Our off-court products are made from regenerative organic cotton.
On-court performance
Our on-court products are high-performance, durable, responsibly manufactured, and made from 85-95% recycled materials.
Sustainability is a core principle guiding our actions. It is our fundamental principle and our commitment. From design to delivery, we are shaping a more responsible future for fashion. We are convinced that high standards and low environmental impact can go hand in hand. Behind every product is a partnership with an industry-leading design and production team. This ensures that our sustainability standards are met and high quality is guaranteed.
We work exclusively with partners who share our commitment to ethical production. Our supply chain code of conduct ensures that workers' rights, fair compensation, and safe working conditions are respected at every step—from fabric sourcing to finished sewing.
