About Us
DSSLR: A Legacy Reborn
Founded in November 2023 by Christoph A. Dassler, DSSLR is the realization of a vision that has been developing for over three decades. As the grandson of Puma founder Rudolf Dassler and the great-nephew of Adolf Dassler, Christoph carries forward a sporting legacy that spans more than a century. DSSLR stands for uncompromising quality, peak performance, and timeless aesthetics. We combine ethical craftsmanship with high-performance materials and sophisticated design.
But our mission goes far beyond clothing: we create a culture where creativity and collaboration can thrive on a strong foundation of values. PlayToWin is more than a slogan—it is a shared mindset. It connects us with our customers and accompanies you on your individual journey: through every victory and every challenge.
Tradition. Innovation. Integrity.
Pure design and highest quality
Versatile essentials for on- and off-court. Products that combine comfort and style, timeless in design.
The start
"For me, returning to the world of sports and fashion was a goal that had matured over decades. Today, DSSLR, as a young brand with traditional, family roots, stands on the pillars of sport, design, function, and sustainability."
Christoph A. Dassler, CEO & Founder
Our first limited collection is a tribute to the sport of tennis and the unique atmosphere of Wimbledon. Back in the 1970s, my family worked with some of the world’s best clay-court players — a passion for tennis that continues to shape us today. Inspired by the elegance, tradition, and iconic moments on tennis courts, DSSLR redefines tennis apparel and tennis-inspired performance wear through minimal design, pure functionality, and uncompromising quality.
Sustainability
Off-Court Collections
Our off-court products are made from regenerative organic cotton.
On-court performance
Our on-court products are high-performance, durable, responsibly manufactured, and made from 85-95% recycled materials.
Commitment to sustainability is a central guiding principle of everything we do. It is both a core principle and our standard. From design to delivery, we are shaping a more responsible future for fashion. We believe that high standards and a low environmental impact can go hand in hand.
Behind every product is a partnership with an industry-leading design and production team. This ensures that our sustainability standards are met and that high quality is guaranteed.
We work exclusively with partners who share our commitment to ethical production. Our supply chain code of conduct ensures that at every step—from fabric sourcing to final sewing—workers’ rights, fair compensation, and safe working conditions are respected.
