DSSLR was founded in November 2023 by Christoph A. Dassler. DSSLR is a sports and lifestyle brand that meets the highest standards of design and quality. Its founding marked the first step in a goal that had been maturing for over 30 years! As the grandson of Puma founder Rudolf Dassler and great-nephew of Adolf Dassler (founder of Adidas), he also evokes a DNA in sports that stretches back more than 100 years with the DSSLR brand. Today, DSSLR products focus not only on ethical integrity but also on the highest quality materials, sophisticated designs, and sustainability. DSSLR aims to establish a culture where creativity, efficiency, and collaboration thrive within a values-driven framework. Through the slogan "PlayToWin," DSSLR connects with the mindset of its customers and accompanies them on their individual journeys – marked by victories, but sometimes also by setbacks.